Again, aproxito supported an exciting event of the Elephants Club about digital transformation. The event took place in a printing house, the idee Druckhaus GmbH. The print sector is gaining more and more importance due to the ever shorter attention span of customers because of overloading with more and more digital impressions. However, the print sector must also transform itself digitally and become more agile and individual.
The event was opened with a competent keynote address by Sandro van Es, Marketing Lecturer at the Berufsakademie für Medienberufe in Cologne and former Head of Online Marketing at REWE Group, on the subject of digital transformation and its significance for the customer journey for potential customers. In his lecture, he impressively explained the challenges faced by companies as a result of ever-increasing digitalisation and networking.
Afterwards there was the possibility to visit the shop floor of idee Druckhaus GmbH with ultramodern printing machines and to get a small insight into the printing and production processes.
It was a special pleasure to welcome a new member of the Elephants Club and to present him with the golden pin of the Elephants Club.
As usual, this event also featured the presentation of a charitable project proposed by the host.
The event was rounded off by the opportunity to network together.