This year, Ulrich Dietz was once again asked to provide mentoring for international startups as part of the BW Accelerator Up2B. Up2B is an accelerator program for B2B startups in the fields of IT, Industry 4.0, digitalization, big data, and IoT, and is funded by “Startup BW” and the Baden-Württemberg Ministry of Economic Affairs, Labor, and Tourism. The mentoring was carried out by Ulrich Dietz at the Business Development Center of the Heidelberg Technology Park and included both an introduction to the specifics of the German market and business-specific aspects of German communication and culture, as well as special advice in one-on-one dialogue.

All the best to the international participants in the German market! And thanks to the up2B team for this invitation!