There are two goals that aproxito is particularly committed to supporting: improving education (among other things, aproxito is an educational partner of the Club of Rome schools) and strengthening innovation skills. With this in mind, aproxito was pleased to accept the invitation to support international start-ups with a day of mentoring as part of the “Up2B Market Discovery” program.

Up2B is an accelerator program for B2B start-ups in the fields of IT, Industry 4.0, Digitalization, Big Data and IoT and is funded by “Startup BW” and the Ministry of Economics, Labour and Tourism Baden-Württemberg . The mentoring was provided by Ulrich Dietz and took place at the Business Development Center of the Heidelberg Technology Park. The participants came from very different business sectors and from countries such as Belgium, India, Morocco, Singapore and the UK.

The mentoring included a lecture with an introduction to the German market and to business-specific aspects of German communication and culture as well as many one-on-one meetings with the participants to help them understand and enter the German market successfully.

We wish the participants the best of luck with their projects!